31 Oct
Barnes & Noble Expected To Launch Nook Color 2 On November 7th To Fight Kindle Fire

Barnes & Noble Expected To Launch Nook Color 2 On November 7th To Fight Kindle Fire

Until Amazon announced the Android Fire many people felt the original Nook Color was the best budget Android tablet but of course with the Amazon Kindle Fire coming in at $199 with some great hardware. Clearly Barnes and Noble (the company behind the original Nook Color) aren’t too happy at this and so many expect that come November the 7th a new model will be released.

Nook Color 2

Nook Color 2

The Nook Color 2 to try and take back the budget tablet crown. Now don’t expect miracles; to stand a chance the Nook Color 2 has to be priced at or under the Kindle Fire’s $199 price. And with such a limited budget there isn’t much room to improve. In fact the Nook Color 1 was sold at a loss in hope that users would purchase content from the built in store. However that didn’t happen or at least as much as Barnes and Noble would want as many users rooted their devices and installed other stock Android ROM’s. The same is allegedly happening with the Kindle Fire, with experts suggesting each device built costs ~$220.

Barnes and Noble could price the Nook Color 1 at $199 and the updated version at say, $249 or even $299, akin to how Apple discounts older models. If they did this then the Nook Color 2 could actually be quite a decent spec device, maybe sporting a 1Ghz+ processor, 768MB of RAM and have a better display. I’d hope for the latter as a $199 Nook Color 2 would probably be too slow to stack up against rivals. And they might not want to subsidize the tablet this time around as it turned out quite bad last time meaning it would probably be slower than the Kindle Fire, which would be disastrous for Barnes and Noble.

Anyway, we’ll find out if this rumor is real and if so, what the Nook Color 2 will be like on the 7th of November. We’ll be sure to report back on this story if there is any more developments.

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